The Ultimate SEO Audit Checklist

Building a strong online presence involves not just creating strategic content but also a careful grasp of SEO best practices. Conducting an SEO audit is the first step in ensuring that your website aligns with current best practices and ranks effectively on search engines

This article delves into the core elements of an effective SEO audit, offering a step-by-step checklist to ensure a website’s alignment with search engine algorithms. From keyword analysis to on-page optimization, backlink assessment to mobile responsiveness, we cover all the elements to help your online presence shine.

17 Step SEO Audit Checklist

If you’re new to the concept of Search Engine Optimization, fear not. This beginner-friendly guide will walk you through each step of an SEO audit, unraveling the mysteries behind optimizing your website for search engines and increasing your chances of being discovered by eager users.

Understanding SEO Basics

SEO, in simple terms, is the process of making your website more visible to search engines like Google. Why is this important? Because when people search for something online, they typically click on one of the first few results. SEO helps your website climb up the search rankings, making it more likely that users will find and visit your site.

Step 1: Checking Mobile-Friendliness

A website appearing disorganized on a mobile device suggests it is not mobile-friendly. Google’s search algorithms typically penalize not so mobile friendly sites, affecting their search rankings and overall visibility in search results.. The first step in our SEO audit checklist is to make sure your website looks good and works well on mobile devices.

Step 2: Ensuring One Indexed Version

Websites having different versions with or without ‘www’ or ‘http’ can be seen as distinct by Google unless redirected properly. To avoid confusion, ensure only one indexed version of your site exists. Providing Google with a clear map of your site helps prevent it from navigating through multiple versions.

Step 3: Speeding Up Your Site

Extended website loading times can lead to a bad user experience, a factor that Google considers in its evaluation of website ranking. That’s why site speed matters. Tools like PageSpeed Insights help you identify what’s slowing your site down, whether it’s bulky images or messy code. Eliminating these speed obstacles not only pleases Google but also ensures that visitors don’t become impatient while waiting for your site to load.

Step 4: Eliminating Redundant Pages

Identify and remove redundant pages within your website to streamline its structure. This not only reduces clutter but can also positively impact your Google traffic. Simplifying your site’s content contributes to a smoother user experience, aligning with Google’s preference for well-organized and focused web pages.

Step 5: Addressing Indexing Problems

Address indexing issues on your website by utilizing tools like Google Search Console and Screaming Frog. These tools act as assistants, identifying pages that may escape Google’s detection. Resolving these issues ensures optimal visibility for all your valuable content.

Step 6: Analyzing Organic Traffic 

Examine Google Analytics. Pay special attention to organic traffic—those from search engines. Analyze trends; are more people finding your site? Less? This insight guides improvements. Remember, optimizing your website’s SEO is a gradual process, it takes time and consistent effort.

Step 7: Optimizing On-Page SEO

On-page SEO involves optimizing key pages on your website. Choose five significant pages and enhance them by strategically incorporating relevant keywords in your title tag, meta tags, alt tags, first 100 words of your content etc. Additionally, include both external and internal links to establish connections between pages. This approach creates a structured path for search engines to navigate your site effectively.

Step 8: Implementing Keyword Rank Tracking 

Discovering your website’s visibility on Google is crucial. Tools like SEMrush play an important role by tracking both your targeted keywords and uncovering additional keywords for which your site ranks. This information offers valuable insights into user search behavior, allowing you to tailor your content to meet their queries effectively.

Step 9: Examining Backlink Profile

Backlinks serve as endorsements for your website’s credibility. A strong backlink profile builds trust with Google. Utilize tools like SEMrush to analyze and identify sources endorsing your site. Quality surpasses quantity; reputable websites linking to yours boost confidence. Be cautious of toxic links—spammy, low-quality backlinks. Ensuring a clean backlink profile fosters a healthy relationship with search engines.

Step 10: Fixing Broken Links

Broken links on your website can hurt user experience. Utilize tools such as Google Search Console and Broken Link Checker to identify and rectify these issues. Maintaining a smooth navigation experience, without dead ends, contributes to user satisfaction and aligns with Google’s preferences.

Step 11: Competitors Analysis

Understanding your competitors is crucial in SEO. Tools like SEMrush unveil their best keywords, ranking pages, and linking sources. It’s not about copying but gaining insights into what works in your niche. 

Step 12: Enhancing Content Quality

Quality content is important in SEO and it’s required to be informative, engaging, and user-friendly. Optimization involves enhancing your top pages to achieve a superior standard. This includes concise intros, brief paragraphs, engaging visuals, and multimedia elements to create a great user experience. 

Step 13: Simplifying Website Architecture

Maintaining a well-organized website structure is crucial for SEO. Google favors an organised website architecture, making navigation smoother. The proximity of a page to the homepage signifies its importance. No technical expertise is required; ensure any page is accessible within three clicks. 

Step 14: Internal Linking

Internal linking functions as a strategic connection between different pages on your website. The key to effective implementation of this tactic is straightforward: prioritize linking to high-priority pages of your website.

Step 15: Site Audit Tools

Using site audit tools such as Seobility and SEMrush provides a technical analysis layer, offering deeper insights into your website’s overall health. These tools enable a thorough examination, helping you identify and address any potential issues.

Step 16: Optimizing for Featured Snippets

To secure the Featured Snippet spot, ensure your content is mobile-optimized, have HTTPS installed on your website, add headers in your content (H2 and H3 tags), provides concise answers to questions (around 42 words), and includes links to authoritative resources. Following these guidelines enhances your chances of being ranked for a featured snippet.

Step 17: The Skyscraper Technique

The final step involves implementing the skyscraper technique for content creation. This strategy emphasizes surpassing competitor content by analyzing top-ranking pages, creating superior content, and strategically promoting it. This signals to Google that your site is active and stands out, ensuring prompt recognition for the implemented optimizations.


Embarking on an SEO journey may seem challenging, but with these 15 steps, you’re well-equipped to understand the complex digital world. Whether it’s tidying up your website’s appearance, creating top-notch content, or understanding the complexities of search algorithms, each step contributes to a stronger online presence. Remember, SEO is a continuous process, and as you implement these steps, you’re not just optimizing for search engines but also enhancing the overall user experience on your website.

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