What are the Best On Page SEO Practices ?

Many people find websites through search engines like Google and Bing. For businesses to connect with the right customers, it’s crucial to be good at SEO. It helps businesses attract visitors and get potential customers without spending a lot of money. That’s why it’s considered a key strategy for businesses.

In this article, we delve into the fundamental world of on-page SEO practices. Your website is like the main hub for online interactions, and making sure its on-page elements are optimized is crucial for better visibility and improved rankings in search engines..

This guide reveals five crucial on-page SEO best practices to help businesses take charge of their online presence. From fine-tuning content to placing keywords strategically, each practice is a vital step not only to catch the eye of search engines but, more importantly, to capture the interest of potential customers.

In this article, we shall understand the details of on-page SEO optimization.

What is Search Engine Optimization?

On-Page SEO

On-page SEO is about refining your website to boost its search engine visibility. It involves optimizing content, such as text, images, and videos, and paying attention to how information is organized. The structure of your URLs also matters. By aligning these elements with relevant keywords, you enhance your site’s chances of appearing in search results, effectively reaching your target audience. In essence, on-page SEO is the key to making your website more noticeable and appealing to potential visitors.

Off-Page SEO 

Off-page SEO shifts its focus to elements outside of your website to improve its search engine ranking. This includes using external platforms and strategies to increase traffic and credibility. Tactics may involve guest blogging for backlinks, using YouTube for broader reach, and putting more efforts on content marketing. Unlike on-page strategies, off-page SEO often entails collaborating with other site owners and the digital community, creating a well-rounded approach to boost your website’s visibility in search engine results.

Top 5 On Page SEO Best Practices


1. Keyword Placement in Title Tags and Meta Descriptions

Keywords are crucial elements of on-page SEO. Place them strategically in your title tags and meta descriptions. While Google understands synonyms, keywords remain the foundation of search relevance. They play a vital role in ensuring your content aligns with what people are searching for online.

Optimize title tags and meta descriptions by integrating targeted keywords that encapsulate your page’s essence. Strike a balance: appeal to Google’s algorithms for rankings and engage human readers with concise, compelling descriptions. Keep character limits in check—under 60 for title tags and under 160 for meta descriptions—to ensure optimal visibility and engagement.

By following this approach, your website can benefit in two ways: it becomes more noticeable to search engines, and it piques the interest of people who might visit your site. 

2. Crafting SEO-Friendly URLs

Studies suggest that incorporating keywords into your URLs contributes to improved rankings. The important thing is to find a good balance, similar to how you carefully choose words for titles and meta descriptions.

Steer clear of automatically generated, vague URLs you might see on platforms like WordPress. These plain URLs can make it harder for users and don’t help with SEO. Instead, follow recommended practices.:

Conciseness is Key: Keep URLs brief yet descriptive, offering a snapshot of your page content.

Keyword Integration: Infuse your primary keyword into the URL, enhancing its relevance and aligning with search intent.

Use Hyphens : Use hyphens to separate words, promoting readability and aiding search engines in understanding the structure.

Embrace Lowercase Uniformity: Opt for lowercase letters, ensuring consistency and avoiding potential discrepancies.

Before hitting publish, review your URL to ensure it aligns with these On Page SEO best practices. 

3. Image Optimization for SEO

Make your website visually appealing with images, icons, and banners to engage visitors. Take it a step further by using alt text as a secret code to tell search engines the story behind your visuals. While search engines can’t see images, they certainly read alt text, enhancing your website’s SEO and making it more accessible to the visually impaired, a community of over 8 million Americans.

Alt text serves a dual purpose: not only does it contribute to search engine visibility, but it also fosters inclusivity, ensuring that screen readers can articulate the visual elements for those who rely on auditory cues. Craft your alt text with precision, describing images accurately and infusing relevant keywords for an SEO edge.

Moreover, propel your images into the spotlight of Google Image Search—accounting for more than 20% of online searches—by incorporating keywords into the file names. Elevate your visual content’s impact, making it a captivating experience for all, whether seen with eyes or heard through screen readers.

4. Optimizing Internal Link Anchor Text

Inside your website’s complex structure, internal links play a vital role in guiding users and impacting how search engines see your content. Optimizing the anchor text strategically adds context, helping search engines understand the importance of linked pages.

When establishing your website’s architecture, prioritize your essential pages in the main navigation and footer, signaling their importance to Google. This strategic placement elevates their perceived significance, potentially boosting rankings for relevant keywords. When adding internal links, leverage anchor text optimization to give Google a deeper understanding of the linked page’s content.

Create purposeful anchor text by thoughtfully including keywords for context. Avoid generic phrases like “click here” and choose descriptive anchor text that improves user understanding and aligns with SEO objectives. In the interplay of words and links, precise anchor text acts as the bridge connecting user engagement and search engine visibility.

5. Elevating SEO Via Schema Markup

Schema markup acts as a behind-the-scenes assistant for search engines. It adds extra information in your website’s code, helping algorithms, such as Google’s, grasp your content more effectively. It’s like a hidden guide that enhances how search engines understand what your webpage is all about.

Although users don’t directly see Schema in action, its impact on SEO is significant. It improves how search engines, like Google, interpret your web pages, leading to more precise rankings for relevant keywords. Beyond just SEO, Schema can change how your Google search results look by displaying additional information like star ratings, pricing details, recipe steps, and images.


In conclusion, implementing on page seo best practices is essential for achieving online visibility and driving organic traffic. By focusing on keyword optimization, quality content creation, and other On-Page SEO elements, businesses can enhance their online presence and stay competitive in today’s digital landscape. Continuous monitoring and adaptation to evolving SEO trends will further contribute to sustained success in reaching and engaging target audiences.

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